Television Commercials vs. Radio Commercials

Television commercials always have background music that intensifies throughout the commercial.  Also television commercials can draw their audience in by offering a lot of emotion and visuals whereas radio must draw a picture in words.  Visuals from television commercials include a lot of graphic overlays that keep your attention.  Depending on the product, the commercial on television can make more of an impact by playing on the emotions of the viewer.  For instance, a chanel perfume commercial was very sensual with romantic music to create an environment that we desire and thus temp you to buy the product.  Another commercial for McDonald's chicken nuggets focused on a group of young people feasting on the nuggets and as one of them was talking the others ate all of the nuggets, and it was a situation most young people could relate to - a fun loving time with humor.  Radio doesn't have the luxury of enticing us with all the visuals.  The commercial on radio was more exaggerated audio with background sound effects and music.